Morphew Transforms Their 5000 Piece Fashion Showroom To Pre-Met Exhibit
The Tesla Group PR and Events has been indeed, hard at work this week. With back to back press days and events, we were stoked to walk into what usually is a well curated 5000 piece vintage showroom (or closet heaven) into a spacious exhibit for our client; Morphew Concept second annual pre-met press preview.
A pioneer in inspiring designs from the past, present and future, Morphew's 2015 “Through The Looking Glass” pre-MET gala inspired press event showcased a MET inspired curated collection of vintage Asian and Asian-inspired clothing from the early 1900s through the 1980s. The event drew out a number of top fashion editors from Harper’s Bazaar, Cosmopolitan, BELLA NYC, and a number of celebrity stylists. Invitees were scheduled by appointment and spent up to an hour learning the history and fashion of the designs being introduced at the MET Gala. In addition, guests enjoyed complimentary cocktails and select pieces were available on loan for editorials.
With the success of last years’ press day, Morphew again transformed the showroom into an even bigger piece of fashion art. ‘Past and Future Connecting in Style’ featured rare Victorian lace and couture hand-made pieces no longer made as they have all been replaced by machine technology. The exhibit will also showcased the revolutionary fabric Lamé from the 1920s and 1930s when it was metal, along with 1960s Pierre Cardin and Balmain dresses in which new technology was developed to knit the fragile Lurex and Lamé threads. Highlights include an 1880s Victorian sweater made from the first commercially available knits as well as other ingenious knits from Gaultier, Kansai Yammamoto, Matsuda, Comme des Garcons and Versace.
The exhibit also featured an original collection by Founder Bridgette Morphew in collaboration with Masha Pekurovsky. Prints in this collection were inspired by late 19th century lace patterns uniquely combined with video multi-media vector art. These pieces were then morphed together with intricate ornamentation using an innovative technology for digital fabric printing to achieve the highest quality.
Keeping with the theme, a 1920s dress made from Celluloid Sequins, a brand-new material of the 1920s, was on display next to a ‘modern’ 1990s Helmut Lang dress made from a net of plastic sequins, zippers and thread. There will be a Yves Saint Laurent gown on display, woven with Lurex and light-as-air silk, compared to a heavy 1930s metal version.
The day included complimentary morning bites, mimosa's and champagne for guest along with sweet treats later in the afternoon.
A pioneer in inspiring designs from the past, present and future, Morphew's 2015 “Through The Looking Glass” pre-MET gala inspired press event showcased a MET inspired curated collection of vintage Asian and Asian-inspired clothing from the early 1900s through the 1980s. The event drew out a number of top fashion editors from Harper’s Bazaar, Cosmopolitan, BELLA NYC, and a number of celebrity stylists. Invitees were scheduled by appointment and spent up to an hour learning the history and fashion of the designs being introduced at the MET Gala. In addition, guests enjoyed complimentary cocktails and select pieces were available on loan for editorials.
With the success of last years’ press day, Morphew again transformed the showroom into an even bigger piece of fashion art. ‘Past and Future Connecting in Style’ featured rare Victorian lace and couture hand-made pieces no longer made as they have all been replaced by machine technology. The exhibit will also showcased the revolutionary fabric Lamé from the 1920s and 1930s when it was metal, along with 1960s Pierre Cardin and Balmain dresses in which new technology was developed to knit the fragile Lurex and Lamé threads. Highlights include an 1880s Victorian sweater made from the first commercially available knits as well as other ingenious knits from Gaultier, Kansai Yammamoto, Matsuda, Comme des Garcons and Versace.
The exhibit also featured an original collection by Founder Bridgette Morphew in collaboration with Masha Pekurovsky. Prints in this collection were inspired by late 19th century lace patterns uniquely combined with video multi-media vector art. These pieces were then morphed together with intricate ornamentation using an innovative technology for digital fabric printing to achieve the highest quality.
Keeping with the theme, a 1920s dress made from Celluloid Sequins, a brand-new material of the 1920s, was on display next to a ‘modern’ 1990s Helmut Lang dress made from a net of plastic sequins, zippers and thread. There will be a Yves Saint Laurent gown on display, woven with Lurex and light-as-air silk, compared to a heavy 1930s metal version.
The day included complimentary morning bites, mimosa's and champagne for guest along with sweet treats later in the afternoon.
