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What Are “Experiential Events” and How Can They Impact Athletes’ Personal Brands?

 What Are “Experiential Events” and How Can They Impact Athletes’ Personal Brands?
What Are “Experiential Events” and How Can They Impact Athletes’ Personal Brands?  Like everything else in the modern world, marketing has undergone some significant changes in the past few decades. One of the most important shifts is that from traditional advertising to experience-based exposure. Just because they’re personal rather than commercial doesn’t mean that athletes’ brands have been ex…
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