Ali & Kris Reality Runway Launch Event-WOW!

The Tesla Group and our integrated partner, Canopy Brand Group held a start studded event at the Ali & Kris Showroom that we think will go down in history as one of our most entertaining events! Here are the details.

Ali & Kris, the fresh, style-savvy, womens brand launched a new campaign entitled "Reality Runway", a creative fuzion of integrating consumers with a fashion label through a web presence, on May 8, 2013 at their trendy showroom in Midtown Manhattan.

Ali & Kris acquired the expertise of Canopy Brand Group, a NYC based branding agency, to create a
platform in which consumers can engage in a two-way dialogue with their brand. Last night kicked off
their new Reality Runway sweepstakes, a contest in which fans are asked to submit their best Ali &
Kris look. One lucky winner will receive an all-expense paid trip to NYC to become the next Ali &
Kris model and to be featured in their upcoming campaign.

To capture the essence of the Reality Runway campaign, Founder/President of The Tesla Group Ahlilah Longmire created a youthful essence of the brand. Upon entry were displays of fashion styles used in the Reality Runway campaign photo-shoot, along with an Ali & Kris red carpet. The showroom also had four experiential areas to engage guest, including a fashion area where models styled by celebrity stylist Jay Johnson featured looks from the Ali & Kris line, a presentation area with an Ali & Kris video monitor, music provided by Seward Park Tech's DJ Ant, a fashion lounge, and a fun Ali & Kris photo booth where guests such as ESPN correspondent Lindsay McCormick enjoyed taking fun photos throughout the evening.

Ali & Kris owner Jason Hoffman, and Marc Sampogna, Managing Partner for Canopy Brand Group,
presented the new Ali & Kris website in addition to presenting the details of the Ali & Kris Reality
Runway promotion. The Ali & Kris showroom was filled to capacity with guests that included Actor,
Bryan Greenberg How To Make It in America, ANTM (Cycles 11 & 17) Isis King, E!'s Married To Jonas Danielle Jonas, Katie Deleasa, and Dina Deleasa-Gonsar, Internet sensation Sweet Brown, Actress Jamie Chung The Hangover II, ABC's The Bachelor and Bachelor Pad Rachel Truehart and Lisa Pastrich, a number of fashion industry professionals and NYC stylists. Seward Park Tech played Sweet Brown's new single “Cold Poppin” as she headed to the dance floor, where she danced the evening away and sang along to her new single.Guest enjoyed “Reality Runway”-inspired cocktails, and complimentary passed hors d'oeuvres.

The night ended with complimentary Reality Runway gift bags from participating sponsors including:
Shobha, Southern Hospitality, Coco Libre, Bombshell Beauty, and Scented beauty products, in custom
Ali & Kris tote bags.

See more photos below and check back soon for our press highlights!