What Makes A Great Gift Bag?

Well a great event is always a good start, but helps in capturing the experience that can further expose your product or brand. Here are a few tips to establish the important features that a gift bag should have. The success of a great gift bag will help in delivering an unforgettable Experience, can be easily Shared, and encourage the person to interAct with the items they have just received.

-Include items that cannot be thrown away. For example, essential items that the person can use daily or weekly such as personalized pens, notepads, mugs, and jewelry. Be careful of general promotional content like postcards and flyers that can easily be tossed away. If your budget only allows for such be creative in the design and the content placed on it.

-A sample of the product that is being promoted at the event to be shared with friends and family. Include a hidden incentive. A good example if you tweet, share or upload a photo using the product you'll receive an added bonus.

-Gift certificates initiate action but always be sure to include an expiration date not to go past 90 days. We'd even say 30 days!

 -Creating a hashtag that people can use to share that they have just received a gift bag, and help promote specific items featured in the bag. Hashtags are a great and quick way to promote and remember your event!

-Using a tote bag as a gift bag provides room for creativity in regards to size, color, fabric, and logo.

-Packaging is key! Be creative with any items that are being packaged from your event.

-Lastly if you forget all of the above, just remember these 3 key takeaways when thinking about giving gift bags at your event...you want your guest to remember the experience, share the experience, and act on the product!