Limitato – Where Fashion Meets Art


Happy Thursday everyone! The weekend is almost here and we can totally feel the weekend vibes kicking into full swing! It's been a super busy week for lots of PR professionals here in the city. Between running back and forth from fashion show to fashion show, and after party to after party, but it's NYFW so it's totally worth the hustle and bustle and sleepless nights. With that being said, we would like to fill you in on this totally chic fashion brand Limitation from Sweden that challenges the status quo of how art is perceived. Make sure you read all about it! 

Limitato – Where Fashion Meets Art 

Limitato is a Swedish contemporary fashion brand seeking to challenge the status quo of how art is perceived. Bold prints on plain tee shirts are their signature trademark in the fashion world. Each piece is limited edition and is created with high quality velvet and mercerized jersey. Their unique collection is often referred to as “Wearable Art.”

On Tuesday night Limitato held its launch preview at The Penthouse at Hotel on Rivington on the Lower East Side. This event gave media, models, and fashion lovers the chance to get an exclusive first look at the collection as it makes its way to the US. The high-end event included lookbooks and rolling racks full of clothing, as well as artwork that the clothing is based off of. With prime New York City skyline views and prestigious guests, it's safe to say Limitato had a successful launch party!  







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