Featured Friday: Zara Rebrand

ZARA has revealed it's new logo for the company and it's getting VERY mixed reviews. The Spanish fashion retailer has left behind it's iconic minimalist, well-spaced logo you've come to associate with the most worn items in your closet for a brand new 'modern' design. This is the second change to the logo the company has made in 45 years, the first being in 2010, when quite ironically, additional spacing was added. 

Before and after: Zara's logo makeover

The new look, designed by advertising agency Baron & Baron, is similar to the original, however, the letters are taller and overlap. Some eagle-eyed fashion fans are likening the logo to that of Harper's Bazaar, which was also designed by Baron & Baron. 

People are likening new Zara logo to that of Harper's Bazaar

Now, we know change is never easy but it's common practice for fashion brands to switch up their look in order to modernize their image, with Balmain and Burberry being among a number of brands that introduced logo changes in 2018. However, this hasn't stopped 'Zara fans' taking to Twitter to express their unhappiness at the change. Many users tweeted that the logo made them feel "cramped, crowded and stressed out", while others pointed out to the brand they had "forgotten the spaces!"

We've been discussing it here in the TTG offices and we've agreed that although it might take a bit of getting used to, in a month we'll all have forgotten what it used to look like!

That's all for today! Have the best weekend, and stay safe x

PS. Happy February!