Tips For Making Your Brand Stand Out At Trade Shows
Trade shows and conventions can be extremely powerful marketing tools, whether you’re primarily serving Business-To-Business (B2B) customers, or you’re in the Business-To-Consumer (B2C) space.
However, participating in a trade show isn’t cheap – and you want to make sure that your brand stands out among countless other booths and stands in a trade show. How can you do that? Read on, and learn about our top tips for making your brand stand out at trade shows.
1. Invest In A Professionally-Made Display And Booth
If you really want to stand out among your competitors, you need to bring something eye-catching to the table. Just setting up a booth with a foldable table and some brand collateral isn’t going to be enough.
We recommend that you invest in a professionally-made booth and display. You can work with a booth manufacturer to create a booth that’s eye-catching and helps promote your unique brand. The up-front cost may be high, but you can reuse this booth in the future, and you’ll be able to promote your brand more effectively at the trade show – leading to more sales and higher profits.
2. Focus On Interactivity
Customers are more likely to remember your booth – and your brand – when they’re given the option to participate in some kind of activity. This could be a raffle or a product giveaway, or even a product demo. Think about what works for your brand and your business – and come up with an activity or two that showgoers can participate in. If you do, we guarantee that your brand will be more memorable, and will stand out among the others at the trade show.
3. Keep Your Team On-Track And Focused
Having motivated, friendly and excited team members working at your display booth is one of the best ways to stand out among the competition. If your team can approach customers and potential clients and be genuinely interested in what they have to say and answer questions about your products, you’ll definitely stand out from the competition.
Choose your “A” team for your trade show, and make sure they stay focused throughout the whole day. Work in shifts, so that everyone has a chance to take a break and recharge. Focus on providing an excellent customer experience, and being as open and welcoming to trade show attendees as possible.
4. Have Plenty Of Branded Items, Brochures And Other Brand Collateral
You NEVER want an attendee to walk away from your display booth without something that has your logo on it – or some kind of brand collateral. Promotional products are a staple of trade shows and conventions for a simple reason – they work! 85% of people have done business with a company after receiving a promotional product.
Trade shows often have hundreds of exhibitors – so a visitor is likely to forget about your brand as soon as they walk away. Giving a customer something – whether it’s a branded pen, a brochure, a product guide, a sample, the list goes on – will help you stand out in their minds.
If you’re giving away products, you can even require attendees to provide their contact info before they get the product – which is a great way to get more qualified leads.
Make The Most Of Your Trade Show With These Tips!
Whether you work in the sports, athletics, or wellness industry, these tips are sure to help you stand out at your next trade show. Take another look now, and think about how you can incorporate this advice, and make the most out of your next trade show appearance!
