5 Buzzworthy Branding Tips For Supplement Companies
1. Understand Your Target Audience
First and foremost, it’s important to make sure that you understand your target audience. Are you marketing towards hardcore bodybuilders and fitness enthusiasts? Triathletes or endurance athletes? Folks who are simply looking to lose a bit of weight and feel better about themselves?
Do some research on who your customers are, using surveys and other such tools. By doing so, you can find out who is actually buying your products – and you can use this info to market to them more effectively, and build a better brand.
2. Focus On Social Media And Customer Interaction
Social media is one of the most powerful tools for any nutrition brand. Using a website like Twitter, Facebook, or Instagram to connect with fans and customers is easy – and it’s free. Focusing on interacting with your customers and building a strong social media following is a great way to give your brand a boost.
3. Find The Right Brand Voice
Your brand voice will vary, based on your product and your mission statement. It should reflect your brand’s beliefs. For example, if you run a 100% organic, natural supplement company, your brand voice should be honest, engaging, and caring. A company that sells pre-workout and energy drinks, though, may be better served with a sarcastic, funny, and snarky brand voice – it all depends on your audience and your products!
4. Find Your “Point Of Difference”
The “point of difference” is an important concept in marketing and branding. It refers to the way in which your company distinguishes itself from the pack – the primary, unique thing that your brand does better than anything else. Make a list of your company’s attributes and qualities, find that point of difference, and emphasize it in your branded materials.
5. Always Be Ready To Adapt
Everyone changes, and brand do, too. That’s why you should always be flexible enough to let your brand adapt and change with the times. Maybe your target audience was supposed to be bodybuilders – but you’re getting more everyday fitness enthusiasts. That’s okay – and perhaps you should adjust your branding strategy to reflect that, and serve that audience better!
Use These Tips – And Build A More Effective Brand!
Building a buzzworthy fitness and supplement brand isn’t easy, but with these quick tips, you’ll be able to understand how you can engage with your customers, build your brand, and thrive in today’s crowded marketplace.